To further explain, planning and forecasting is a strategic means of determining market forces. It is a tool that guides the way we do business and by understanding environmental forces. However, the idea of planning and forecasting are one of the factors which can greatly assist when it comes to facing both the controllable and the uncontrollable factors as explained in this write-up.
in Glassware
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The real method coupled with a perfect blend of ingredients is a secret. This ingenuity is the strength behind the UK glassware industry. In order to place priority on the perfect glass to accompany the finest wines, Kwarx has created a new manufacturing process. It is called the Cheff and Sommelier Open Up range. This idea is a range of glasses with contemporary innovative design which provides wine drinkers with a unique tasting experience. This is so because it has to absorb new wines instead of cellar wines. The result entirely revealed a new tone down the action and an alloy of raw materials was recommended Kwarx exactly with wine tasting or wine in the eyes.
A New VarietyThe newly introduced variety called Chef and Sommelier, were introduced in order to enhance the enjoyment of the wine, one of which was the attempt to first fine tune the image of Kwarx. The strategy played an important role to the full-throated enjoyment of the wine. The specifications in the description of the glass are stated below:
A. Fine rims measuring up to 0.9mm assists the hand lead crystal not minding the fragility.
B. The upper part has a round shape which helps a quick release of the aromas and flavors, and at the same time, provide the actual amount of wine that should be contained in the glass
C. Flat base ensures that the open up range has a good measure of strength, thereby avoiding a glass break.
Marketing is simply an art of promoting a product or service in order to win the patronage of a prospective client. There are however, two categories of marketing that marketers need to operate with. The controllable factors are one of them and it includes the well known four (4) P's that is; Price, Promotion, Place and Product.
The other is the uncontrollable factors which comprise social, economic, technological, and regulatory and competition. Though an organization has control over the controllable factors, the other category of factors seems to be a challenge.
These five factors largely define human behavior to changes that take place around them. It could be in the area of government setting new regulations or change in personal taste and fashion, or even a competitor entering the market. In this situation, a marketer is left with two options; whether to work with these factors or to work against them, knowing full well that the survival of an organization largely depends on how well they handle these factors.
Let us take an instance; it is widely believed that home telephones are no longer desirable because of the introduction of cell phones so, telephone companies who are involved in this type of practice are being affected. They are forced to change their service since they no longer enjoy patronage from customers. A change in the earlier explained four P’s is how companies adjust to this change.
Now what happens is that the price of the home phone goes very low while the price of the new cell phone goes up. Now you see, the home service company has adjusted to the change in technology which is an uncontrollable factor. As a result of this situation, the concept of planning and forecasting in marketing plays an important role in controlling environmental and market forces. To further explain, planning and forecasting is a strategic means of determining market forces. It is a tool that guides the way we do business and by understanding environmental forces.
However, the idea of planning and forecasting are one of the factors which can greatly assist when it comes to facing both the controllable and the uncontrollable factors as explained in this write-up. In this age and time, one powerful tool to use is the internet because it helps in giving ideas on how to make profitable decisions in business through information. With the use of the internet in doing business, you will be better off and on top of your game.
